Sunday, October 14, 2007

Carbon Neutral Search Engine

Today sees the launch of the Carbon Neutral Search Engine, which offsets the CO2 emissions generated through producing search queries. The people behind the carbon neutral search estimate that the average search emits a fraction of a gram of CO2, with the inclusion of the users personal computer usage they estimate that this is 17.57g [In comparison the carbon footprint of a 34.5g packet of Walkers Cheese & Onion crisps is 75g, and the carbon footprint of the average person in the United Kingdom emits 9.8t of CO2 annually].

Each search query processed by the neutral search engine which is powered by Google will be offset equal to or greater than 100g of carbon dioxide. Initially offsetting will be through Climate Care, a leading UK offsetting company who to date have offset over 1m tonnes of carbon dioxide emissions through projects in reforestation, energy efficiency and investing in renewable energy technology. In the near future the Carbon Neutral Search Engine intends to invest directly in renewable energy projects in the United Kingdom.

The Carbon Neutral Search is one way I hope that we can invest in the environment for future generations and contribute to a low carbon economy. Carrying out a daily ritual [searching the Internet] via the Carbon Neutral Search Engine can be easy and conveniently complete without contemplating the reality of their actions. The more people that use the Carbon Neutral Search the greater impact they will have.